Kamala Harris Gets TikTok Engagement Bump

Since United States President Joe Biden opted to step out of the race and endorse Kamala Harris, the vice president has earned significant buzz – including on TikTok, as recent data from Tubular Labs reveals.

• Engagement with the U.S. VP has surged on TikTok. Her 27 million engagements in the ensuing week were more than the rest of the year's total combined.
• This is all following a conversation surge around Biden stepping down. Discussion around him potentially dropping out generated 250 million YouTube views in the three weeks following the June debate, peaking on July 9.
• Harris's social video momentum could continue along with the rise for news networks this summer. CNN, in particular, has seen watch-time and unique viewers surge across YouTube and Facebook.