Just 56.9% Of Avid NFL Audiences Are Brand Loyalists

Understanding what avid NFL viewers are watching is one part of optimizing TV ad spend around this cohort. But brands also benefit from understanding more about these consumers' shopping behaviors and how to better tailor messaging to this group. iSpot's new NFL advanced audiences report dive in further...

• Avid (watched 18+ hours of live games last regular season) NFL viewers are not overwhelming brand loyalists – just 56.9% are brand loyal – which opens a door for newer advertisers aiming to make a splash during games.
• 79.5% of these viewers also aren't deal-seekers, which could impact how brands adapt messaging to the NFL audience (by avoiding deals as a sales pitch).
• And if you're wondering why there are usually so many automotive ads during NFL games, well... over 70% of the avid audience is interested in buying a car.