CREATOR ECONOMY

Joe Rogan Scored More Watch-Time Than Any Network Last Month

Martha Bennett

Nov 27, 2024 • 1 min read

Joe Rogan didn’t need an election to become popular on YouTube, but it certainly drove an audience surge in October 2024, as Tubular Labs data reveals.

In October, Joe Rogan was the #3 creator by minutes-watched (1.2 billion U.S. minutes-watched) across YouTube and Facebook according to Tubular Labs Audience Ratings – narrowly missing the top spots held by Disney Junior and Meidas Touch (each had 1.3 billion minutes).
That figure was a +145% jump month-over-month as he overtook every major news publisher in the crucial days right before the election. The watch-time gains were even larger as many of those new viewers tuned in for at least one of his three-hour interviews with either Trump or J.D. Vance.
Rogan was also the No. 34 media creator by unique U.S. viewers across YouTube and Facebook in October, thanks in part to his lengthy interview with the now president-elect.
That unique viewer number was up 173% month-over-month to 21.9 million – his highest total in the last 13 months.