Jellysmack Videos Jump In Summer

Summer months can create a slowdown for traditional media companies – and even more so when both the WGA and SAG are on strike. To its credit, Jellysmack has been taking advantage of an opening for more video attention in the U.S.

• Tubular Audience Ratings data for June show the top properties by U.S. minutes watched across Facebook and YouTube, and Jellysmack has seen minutes watched soar by 146% month-over-month.
• The sources of the increase? MrBeast, Beauty Studio and a healthy diet of shorts (among other things). Jellysmack even posted 4% fewer videos on the platforms month-over-month, which means viewers watched videos for longer on average in June.