Jake Paul vs. Mike Tyson: Who Is Winning on Social?

On Friday, Jake Paul and Mike Tyson will face off in an eagerly anticipated (and four months delayed) boxing match that will be broadcast live on Netflix. The streamer has been ramping up its sports focus recently, offering various documentaries, live broadcasts such as this fight and The Roast of Tom Brady, and — most importantly — will livestream NFL games for the first time on Christmas Day. 

Despite who emerges from the ring victorious this weekend, data from CreatorIQ suggests the two are fairly evenly matched from a social engagement standpoint. Meanwhile, Tubular Labs data shows Paul absolutely has an edge when it comes to social video reach — not surprising, given that he started out as a YouTube creator before leaning into the boxing world in 2020.

• Looking at sheer audience size, Tyson has Paul beat on Instagram (31.2 million followers vs. 27.1 million), but Paul wins on TikTok (18.2 million followers vs. Tyson’s 12 million) — which makes sense, given that TikTok skews toward a younger audience. 
• But when it comes to engagement rate, Tyson wins on both. According to CreatorIQ, he has a 1.32% engagement rate on Instagram, slightly higher than Paul’s 1.23%. The gap is wider on TikTok, with Tyson commanding an 8.16% engagement rate vs. Paul’s 6.19%.  
• There’s a different story on social video: Tubular data reveals that Paul has racked up nearly 250 million views across Facebook and YouTube so far this year — 100 million more than Tyson. 
• Part of that comes from Paul’s prolific posting: He’s uploaded over 5X more videos than Tyson in 2024. Also worth calling out is that a full third of Tyson’s 2024 social video views came from a single video, “Brownsville’s finest always ready for a brawl. Love this guy.”