Jain's 'Makeba' Gets Second Wind
"Makeba" by Jain was released over eight years ago with minimal success initially. But thanks to use on TikTok, the song resurfaced in late 2022/early 2023, and hit global music charts this summer – as Tubular Labs' new half-year report digs into more.
- The newfound success of "Makeba" is an example of how TikTok can resurface undiscovered gems and YouTube has the power to solidify their pertinence in music and culture.
- Tubular also shares that "Makeba" is far from the only song seeing this phenomenon take place. The track is one of many from 2010-15 receiving a second life on TikTok.
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