Jain's 'Makeba' Gets Second Wind

Jain's 'Makeba' Gets Second Wind
Photo by Solen Feyissa / Unsplash

"Makeba" by Jain was released over eight years ago with minimal success initially. But thanks to use on TikTok, the song resurfaced in late 2022/early 2023, and hit global music charts this summer – as Tubular Labs' new half-year report digs into more.

  • The newfound success of "Makeba" is an example of how TikTok can resurface undiscovered gems and YouTube has the power to solidify their pertinence in music and culture.
  • Tubular also shares that "Makeba" is far from the only song seeing this phenomenon take place. The track is one of many from 2010-15 receiving a second life on TikTok.