iSpot: Super Bowl Nabs Record 126.6 Million Average Second-By-Second Audience

The Kansas City Chiefs aren't the only ones celebrating following Sunday's thrilling Super Bowl win. CBS parent company Paramount Global also got a ton out of the game – including a Super Bowl record 126.6 million average second-by-second audience, according to data first released by iSpot.

• The game set a Super Bowl viewership record, surpassing last year’s game by 10.9% according to iSpot.
• In its release, iSpot reveals that the average second-by-second household audience on linear and streaming across CBS, Univision, Nickelodeon and Paramount+ was 50.5 million households.
• From an ad perspective, iSpot shared that Etsy’s “France,” which aired at 8:23 p.m. ET during the game, was the most-seen spot from a P18+ TV ad impressions standpoint.