iSpot Launches Outcomes at Scale to Track TV, Streaming Ad Business Impact

As demand grows for transparency in video ad performance, iSpot announced on Thursday the launch of Outcomes at Scale, a new publisher solution that provides the buy- and sell-side with persistent, scalable attribution for video advertising across both TV and streaming.

Paramount is the first major media company to implement iSpot's Outcomes at Scale solution, integrating it into their advanced advertising offering. 

Today’s economic climate shows it’s more critical than ever for advertisers to showcase the business outcomes of their ad efforts. Outcomes at Scale helps advertisers to move past reach and frequency metrics, offering near-immediate insights into how ad impressions connect to business outcomes, like store visits and online activity.

Check out more about the news from iSpot EVP of Media Partnerships, Stu Schwartzapfel below: