Walz Instant Rise on TikTok, iSpot Getting JIC(y) with It
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This Week On The Measure:
- iSpot Earns JIC Certification
- VP Buzz Gives Walz Big TikTok Engagement Boost
- Olympics Close With Watch-Time Win
- Travel Frequency Optimism On Horizon
- Netflix Still Winning With Competitors’ Content
- This Week’s Free Report: Tubular Labs’ Sports Snapshots
iSpot Earns JIC Certification
Big news in measurement this week, as iSpot is now certified by the U.S. Joint Industry Committee. It marks the first time a currency provider has been deemed transactable by the JIC across all currency classifications it evaluated, including personified demos. [READ MORE]
VP Buzz Gives Walz Big Engagement TikTok Boost
Tubular Labs data shows how VP talk boosted Tim Walz’s TikTok cred. The Minnesota governor climbed from almost zero engagement in mid-July to 1.5 million engagements on Aug. 7 (the day after Kamala Harris named Walz as her running mate) alone. [READ MORE]
Olympics Close With Watch-Time Win
A thrilling Summer Olympics concluded with a Team USA victory and the Games earning over 21% of TV minutes watched from Aug. 5-11, according to data from Inscape. [READ MORE]
Travel Frequency Optimism On Horizon
A new survey from Wunderkind shares that 65% of consumer respondents plan to increase or maintain current travel frequency over the next 12 months. They also trust email/text travel offers from brands far more than online travel agencies. [READ MORE]
Netflix Still Winning With Competitors’ Content
Parrot Analytics data reveals that licensed programming accounts for nearly 3/4ths of Netflix’s global TV demand — and has even increased slightly since the new year began — compared to Netflix’s TV originals (29.58%). [READ MORE]
This Week’s Free Report: Tubular Labs’ Sports Snapshots
