Is Electric Vehicle TV Advertising Powering Down?

Electric vehicles have been a growing focus for automakers for years, but some of that momentum may have down-shifted in 2024. iSpot's latest report, detailing 2024 in auto advertising, dives into some of the underlying data points behind the adjustment.

• With EV credits in doubt under the new U.S. presidential administration, it appears that automakers got ahead of the game by ramping down EV focus – at least from a TV ad impressions standpoint.
• iSpot data showed that household TV ad impressions focusing on electric vehicles declined by 39.8% year-over-year, as many brands appeared to deemphasize those offerings.
• During Q4 2024 alone, TV ad impressions around EVs decreased by 59.8% YoY.

Interested in learning more about automaker ad performance and trends before the Super Bowl and this year's upfronts season? Download iSpot's report, and contact an analyst at The Measure for a more in-depth discussion on the findings and how they can help your brand.