Increasingly Living In A TikTok-First World
This week's newsletter is sponsored by:
This Week On The Measure:
- For 18- to 24-Year-Olds, Video Is TikTok-First
- Are Electric Vehicle TV Ads Powering Down?
- Zendaya, Creators Win Golden Globes
- How Netflix Keeps Its Industry-Best Churn Rate
- This Week’s Free Report: LG Ads + iSpot’s "The Efficiency Curve"
For 18- to 24-Year-Olds, Video Is TikTok-First
The Measure recently worked with MX8 Labs to conduct a consumer survey around video consumption habits. Among the biggest findings: 44% of 18- to 24-year-olds go to TikTok first for video (vs. 26% for everyone 18 or older). [READ MORE]
Are Electric Vehicle TV Ads Powering Down?
iSpot’s new report recapping 2024 in automaker advertising reveals that TV ad reach for electric vehicle spots declined by 39.8% year-over-year, with many brands appearing to deemphasize those offerings compared to 2023. [READ MORE]
Zendaya, Creators Win Golden Globes
Social video results show who really won this year’s Golden Globes. While Zendaya won the battle for views, according to Tubular Labs, creators scored a major victory handling many of the most-viewed red carpet interviews on TikTok. [READ MORE]
How Netflix Keeps Its Industry-Best Churn Rate
Churn is a growing problem for streaming services… or streaming services other than Netflix. The industry giant’s staggering new content volume helps keep it well ahead of the pack by U.S./Canada churn rate, as data from Parrot Analytics shows. [READ MORE]
This Week’s Free Report: The Efficiency Curve, from LG Ad Solutions + iSpot
