Hulu Tops Streamers for January Growth in Earned Media Value

Hulu netted $26 million in Earned Media Value (EMV) in January — a 30% increase from its December EMV, making it the top streamer by month-over-month growth, according to a new analysis from CreatorIQ. It was one of only four streaming platforms that saw increased EMV versus December 2023. 

• The other three streamers that grew EMV were Max (+19%), Peacock (+17%) and Netflix (+11%).
• Hulu also saw an expansion of its community, up 19% month-over-month. 
• FX Networks was the streamer’s top EMV-driver, generating a total of $1.6 million. Much of that was driven by social action around Hulu original The Bear, which recently won six Emmys. 

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