Hulu Hits New Heights on Social

Coinciding with the full launch of its content integration on Disney+, Hulu’s social video footprint skyrocketed in March, according to new Tubular Labs Audience Ratings data. The findings saw that: 

• Hulu was the No. 3 media & entertainment creator in the U.S. in March, reaching 40.6 million unique U.S. viewers across both Facebook and YouTube. That figure was up 79% month-over-month, and nearly 4x from Mar. 2023 as Hulu’s social viewership has risen quickly in the lead-up to its content integration within Disney+.
• Hulu’s social video watch-time was up even more – with a 91% increase month-over-month among U.S. audiences. 
• The streaming service was advertising its arrival on Disney+ plenty, but also got viewers interested with content around newer shows like First Daughter, Vanderpump Villa and Under the Bridge.
• On the month, Hulu published over 120 videos across YouTube and Facebook, with nearly 80% running for 90 seconds or less; indicating a focus on short snippet content to drive viewership.