How Vertbaudet Used Marigold to Grow Conversions
Powered by Marigold, Vertbaudet's 'Welcome Campaign' achieved excellent conversion rates.
Vertbaudet, a leading European retailer of family and children’s products, needed a strategy to turn first-time buyers into returning customers. It worked with relationship marketing company Marigold to launch a ”welcome” email and SMS campaign that offered timely coupons based on the initial purchases. A few of the results:
- This Welcome Campaign delivered a 42% average conversion rate.
- In-store conversions were even higher, at 49%.
- Online conversions also improved to 38%.
Learn more by downloading the full case study here.
