How QSR Brands Can Score on TV Beyond Sports
iSpot's new report reveals top genres and dayparts by foot traffic lift for the QSR industry.
It’s no secret that sports are a big priority for QSR brands when it comes to TV advertising: In Q1 2025, sports accounted for 65% of industry TV ad spend, and 31% of all reach. But there are other high-performing opportunities that may be undervalued, according to a recent outcomes analysis from iSpot.
iSpot analyzed foot traffic lift across campaign variables including networks, programs, genres and dayparts. The results showcase what’s really driving measurable impact across the QSR category, and where opportunities lie to sharpen strategies. A few highlights:
- Beyond sports, the Consumer/DIY genre led in percentage change in consumer response caused by exposure to an ad campaign (56%).
- Other top-performing genres included Miniseries (42%), Music (42%) and Animal/Nature/Outdoor (36%).
- Looking at dayparts, Early Mornings (M-F 6AM - 10AM) had the highest foot traffic lift (26.2%), followed by Over Night (M-S 12AM - 2AM) at 24%.
“As consumers and brands are faced with economic uncertainty, it’s more important than ever for QSR brands to ensure that their media investment is driving measurable outcomes,” said Mark Myers, Chief Commercial Officer, iSpot. “iSpot’s QSR Outcomes Ranker shows brands the winning media strategy to drive foot traffic and help drive ROI.”
Get more insights, including a look at the top 10 QSR creatives by lift, by downloading iSpot’s QSR Outcomes Ranker report here.
