How NBCU Could Use Vanderpump Rules To Boost Peacock

The ongoing drama around Bravo’s Vanderpump Rules has created a boost for everyone involved (except Tom Sandoval, that is), but NBCU still has more room to capitalize one of TV’s biggest scandals of 2023.

As the company continues looking for ways to differentiate Peacock in a crowded sea of streaming services, why not use this pop culture moment to boost subscribers with the promise of exclusive content? The Vanderpump reunion special is already going to be must-watch TV. Tying shoulder and/or extended content around it to Peacock subscriptions could be a savvy move that sets the streamer apart and keeps some of that post-Poker Face buzz going. [READ MORE AT TVREV]