How Media Brands and Publishers Win New Subscribers With Email Newsletters
Data from Marigold highlights the best ways publishers can use email newsletters to win and retain readers.
Publishers today know that email newsletters are a proven way to convert site visitors into subscribers. But what are the best tactics to execute that strategy?
Marigold’s Media Industry Forecast: 2023 Consumer Trends Index Report has some answers.
- Email is 108% more effective at driving conversions than SMS marketing or banner ads, rising to 139% when filtered to the U.S. alone.
- Subject lines are important. Publishers who A/B test multiple options have seen unique open rates improve by 8%.
Marigold also recommends collecting reader information in order to better personalize newsletters and other communications, including when an email is sent.
For more about how the media industry can effectively use email to engage and grow audiences, download the free report from Marigold.