How ICONIC London Surpassed Revenue Goals by 152%
Using Wunderkind’s email capture and triggered emails, ICONIC exceeded revenue goals by 105% in the UK and 152% in the U.S.
ICONIC London has historically focused on using creator marketing to drive website traffic, but the global beauty brand wanted to achieve higher opt-in conversions with a more personalized approach. Wunderkind’s Identity Network provided the solution by tying devices that visited the website to individual consumer profiles with rich historical data — data that allowed ICONIC to make personalized offers that led to successful conversions.
- In the UK, ICONIC exceeded revenue goals by 105% using Wunderkind’s email capture and triggered emails. Results were even better in the U.S., surpassing revenue goals by 152%.
- Submission rates rose from 2.4% to 9.9%, and conversions went up to 7.4% with the Wunderkind Identity Network.
- ICONIC saw a 6x lift in last-click revenue using Wunderkind.
