How Customer Interactions Will Evolve in the Age of AI

Artificial intelligence (AI) has burst into the public zeitgeist in recent months thanks to revolutionary progress in the field with the likes of ChatGPT, and the technology is poised to change life as we know it. For marketers, AI offers a new avenue to gather actionable data about their audiences and solve some of the problems that are surfacing as third-party cookies become obsolete and privacy regulations tighten.

Performance marketing company Wunderkind recently spoke with Create Labs founder Abran Maldonado, a premier ambassador of AGI (Artificial General Intelligence) who was granted exclusive access to GPT3, the technology behind ChatGPT.

Here are a few highlights from their conversation, and you can watch the full webinar here.

• AI is uniquely positioned to revolutionize marketing across agencies and advertisers by capturing permissible customer data through direct conversations and online interactions.
• Instead of using cookies to collect data about site visitors, retailers can offer AI tools that act as a personal shopper, engaging consumers with open-ended questions such as “Tell me the things that you like," which will capture voluntary data in real-time.
• AI can also help marketers make important decisions about which software platforms, technologies, and other tools are worth investing in, including screening vendors, partners, agencies and more.