House Of Highlights Holds Social Sports Video Crown
According to Tubular Labs’ Audience Ratings data, House of Highlights dunked on competitors in September 2024 with its NBA recaps, garnering 62.9 million unique U.S. viewers across YouTube and Facebook.
In an era where many fans are tuning into highlights over live games, House of Highlights has become sports’ top video creator – even when its primary coverage area is in the offseason. According to Tubular Labs’ Audience Ratings data, House of Highlights dunked on competitors in September 2024 with its NBA recaps, garnering 62.9 million unique U.S. viewers across YouTube and Facebook. A deeper look revealed:
- The impressive total was No. 1 among all sports creators, according to Tubular Labs, and nearly twice the total for ESPN in second place.
- House of Highlights has seen unique viewers soar by 216% since the start of 2024, climbing steadily in recent months even as the NBA was in the offseason.
- The channel has been leaning into shorts as well to keep audiences engaged. Over 92% of its uploads in September ran for a minute or less.
- Importantly, House of Highlights is scoring with younger viewers in particular. More than 64% of its unique U.S. audience was individuals 13 to 34 years old. The channel is still primarily watched by men – 80% of its U.S. audience – which also indicates a growth opportunity.
