The Home Depot Builds Bigger March Madness TV Footprint

The Home Depot is an NCAA corporate partner and a major advertiser during big events like the annual men's basketball tournament. But during this 2025 March Madness action, the home improvement brand saw its national linear TV ad reach grow by 44% year-over-year, according to data from iSpot.

• With the tournament earning 16% more linear household TV ad impressions overall year-over-year, The Home Depot was bound to see growth, but the brand also appeared for 17 more minutes of live game action.
• The Home Depot's spots focused primarily on hall-of-famer Shaquille O'Neal, though they aired 13 different ads throughout March Madness.
• The Home Depot was the No. 2 brand by share of linear TV ad impressions during this year's tournament, at 3.85%, which is up from last year's 3.09%, when it was also No. 2 (both times to AT&T).
• NCAA sponsorship status regularly makes March Madness's top advertisers a more static list year-over-year, but brands like The Home Depot can (and do) still opt to make more noise with splashy ad campaigns or a greater investment in reach.

Looking to learn more about this year's NCAA Tournament action, top advertisers and the content hat made an impact? Reach out to The Measure today to speak with an analyst.