Holiday Shopping Doesn’t Stop For Cats & Dogs
With the Holidays on the horizon, PetSmart wants consumers to know that you can, and should, give gifts to your pets too.
The brand’s new spot, “Holidays: Anything for Pets," shows a young girl with her husky going door to door in a snow-laden neighborhood, giving gifts to everyone – and their pets. Using data from iSpot, AdAge shares that the ad had over 38 million impressions in the last 30 days, with an est. national TV ad spend of less than $300K. The feel-good vibe of the ad went well for Petco, as the spot held an attention index of 110, with 10% fewer interruptions than average.
For more on this Petco ad and other new TV ads, check out Hot Spots.