Gridiron Gets Watch-Time Win Versus Debate
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This Week On The Measure:
- Debate Goes Head-To-Head With Football
- Streamers Win With Earned Media Value Retention
- Gaming Content’s Steady Rise On YouTube
- NFL-Themed Ads Score More With Fans
- Independents Lean Heavier Into Streaming
- This Week’s Free Report: Q2 2024 TV Market Trends, From Inscape
Debate Goes Head-To-Head With Football
Football kept a stranglehold on TV watch-time, but the first (and only?) debate between Kamala Harris and Donald Trump also held its own. Inscape data shows the ABC News event was No. 6 by watch-time from Sept. 9-15. [READ MORE]
Streamers Win With Earned Media Value Retention
Streaming services are growing earned media value (EMV) on social year-over-year, and part of that is fueled by increased retention of creators. New data from CreatorIQ reveals that streamers retained 72% of EMV in H1 — a significant jump from the average of 62% from 2019-23. [READ MORE]
Gaming Content’s Steady Rise On YouTube
Gaming videos have long been popular on YouTube, but are still surging in popularity. A recent Tubular Labs report revealed that monthly views for gaming videos rose from 4 billion in July 2022 to 6 billion per month by June 2024. [READ MORE]
NFL-Themed Ads Score More With Fans
Brands spending on NFL sponsorships and spokespeople want to understand if it’s “worth it.” Well, data from iSpot at least indicates that NFL-themed ads perform better — 19% better, actually — with NFL audiences. [READ MORE]
Independents Lean Heavier Into Streaming
As part of TVREV’s recent Political Advertising on CTV report, LG Ad Solutions found that while both Democrats and Republicans prefer streaming TV, independents have the highest streaming preference at 70%. [READ MORE]
This Week’s Free Report: Inscape’s Q2 TV Market Trends
