Grammys Beat Pro Bowl Games for Sunday Viewership

The Grammys — and Taylor Swift — came out on top on Sunday. The CBS broadcast of the 66th annual awards show snagged a 7.41% viewership share for the day, making it the No. 1 program by watch-time. 

• That’s an increase from the 65th Annual Grammys, which captured a 5.32% viewership share in Feb. 2023.
• The 2024 NFL Pro Bowl Games took second place with 3.81% of watch-time (up from 3.60% in 2023).
• Looking at the weekend as a whole, the Grammys were No. 2 with 3.87% of minutes watched, behind men’s college basketball (4.97%).