Google Won't Let The Cookie Crumble

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This Week On The Measure:

• 3P Cookies And Google's Latest Decision
• RNC Helps Deliver Fox News To No. 1
• Big 4 Primetime Bucks Bigger TV Trends in H1
• Video Watch-Time Surges For Late Night Shows Post-Strikes
• Are Disney+ And Hulu A Perfect Streaming Marriage?
• Watch Evan Shapiro And iSpot's Sean Muller On Currency, Universal ID
• This Week’s Free Report: The H1 2024 TV Transparency Report from iSpot

3P Cookies And Google's Latest Decision

Wunderkind surveyed 100+ marketing executives on how they feel about Google's abandoned plans to get rid of third-party cookies. 63% said third-party cookies still play a major role in their brands’ ad strategies, but 75% are turning to first-party data collected on their own sites as an alternative. [READ MORE]

RNC Helps Deliver Fox News To No. 1

Between the Trump assassination attempt, the RNC and President Biden ending his reelection bid, it’s been a busy week-plus for cable news. Data from Inscape reveals how Fox News has jumped to No. 1 as watch-time surges for its programming. [READ MORE]

Big 4 Primetime Bucks Bigger TV Trends in H1

Even as TV’s overall reach shrunk by 3.73% YoY in the first half of 2024, data from iSpot shows how there were plenty of bright spots — including a 14.27% YoY TV ad impressions increase for Big 4 primetime programming. [READ MORE]

Video Watch-Time Surges For Late Night Shows Post-Strikes

U.S. minutes watched grew for the popular late night shows by over 4x year-over-year across YouTube and Facebook, according to new data from Tubular Labs Audience Ratings. The Daily Show alone rose 33% in the last month. [READ MORE]

Are Disney+ And Hulu A Perfect Streaming Marriage?

Parrot Analytics looks at Hulu and Disney+’s content libraries, and how each complements the other. From Q3 ’23 to Q2 ’24, 76% of Disney+’s library is at least five years old, vs. 63% for Hulu. But 20% of Hulu’s content is between one and three years old. [READ MORE]

Watch Evan Shapiro And iSpot's Sean Muller On Currency, Universal ID

On this episode of Big Data Brains with Media Cartographer Evan Shapiro, iSpot.tv founder Sean Muller explains why multi-currency CTV has urgency and how Universal ID will change advertising. [Watch the full video here]

This Week’s Free Report: iSpot’s H1 2024 TV Transparency Report