Golden Globes' Big Social Video Takeaways

This year's Golden Globes were filled with big moments – and many of those were immediately captured on TikTok. Tubular Labs dove into the top trends from the star-studded evening, as the platform played a key role in sharing every highlight before and after the event.

• TikTok's No. 1 Golden Globes video came via Entertainment Tonight, which posted Zoe Saldaña’s acceptance speech for Best Supporting Actress—her first-ever Golden Globe win (34M views and 4.4M engagements in two days).
• Three of TikTok's top 10 most-viewed Golden Globes videos revolved around Zendaya's engagement to Tom Holland.
• Red carpet interviews accounted for 40% of the most-viewed Golden Globes videos on TikTok, and notably, many of those interviews were actually handled by creators, rather than traditional media hosts.

Check out more January social video insights from Tubular, and get in touch with The Measure today to speak with an analyst about how your organization can utilize social video intelligence.