Gaming Content's Steady Rise On YouTube

Gaming content keeps gaining steam on YouTube, as data from Tubular Labs' new H2 social trends report showcases. Despite its long-term popularity on the platform, it appears there's still plenty of room to run as YouTube's gaming content continues to see views growth year-over-year.

• Viewership for gaming videos hovered around 4 billion monthly YouTube views during the last half of 2022, then gradually increased to about 5 billion views per month in 2023 – but has hit an all-time high of 6 billion per month now.
• A lot of gaming content is longer-form, not only providing viewers with tips and tricks, but creators receive multiple opportunities for ad insertion across what's sometimes hours of video.
• The United States is far and away the top producer of gaming content, accounting for 184 billion views in 2024 – more than twice the total for India in the No. 2 spot.