Gaming Brands Score Big on Social, According to Tubular Labs
By heading to Facebook and YouTube channels to generate excitement for game launches, brands hit the top of the leaderboards.
New data from Tubular Labs shows that while creators tend to dominate gaming content on social video, in December 2023, gaming brands themselves actually scored big wins with audiences. By heading to Facebook and YouTube channels to generate excitement for game launches, brands hit the top of the leaderboards.
- Rockstar Games swiped 168 million YouTube views for its Grand Theft Auto VI trailer, helping the studio grow U.S. minutes watched and unique viewers by 31x month-over-month.
- Ubisoft grew its own U.S. minutes watched across Facebook and YouTube by 147% month-over-month, as the studio put a major focus on Avatar: Frontiers of Pandora gameplay and TV ads.
- Nintendo emphasized Pokemon Scarlet and Violet to encourage sales around the holiday season, garnering 26% more unique U.S. viewers month-over-month.
- Epic Games also leaned into Fornite’s Battle Royale Chapter 5 to spur its own 24% increase in unique U.S. viewers.
