FTX Part Of Larger Crypto Collapse On TV

After cryptocurrency brands spent an estimated $84.6 million on national TV ads in February 2022 (per data from iSpot), totals have dropped precipitously since then, with the industry spending just $3.5 million from August through October (and under $200K in October).

On Thursday, the Wall Street Journal used iSpot data to help detail the drawback from FTX and other brands in the space as part of the larger crypto crash in the second half of this year. The full piece gets into more of the details. But the chart below shows just how high spending climbed in 2022 – centered primarily on early-year sports spending.