From Pharma To Beer: The Top 5 2025 Super Bowl Ads
The Super Bowl may be over but brands are still basking in the glory of their successful campaigns. Using iSpot data, we break down the top 5 Super Bowl ads from the game.
The Super Bowl may be over but brands are still basking in the glory of their successful campaigns. Using iSpot data, we break down the top 5 Super Bowl ads from the game. Did your favorite ad make the cut?
- Pfizer “Knock Out,” which follows a boy on his fight to beat cancer, topped all ads. The spot knocked out a 764 in likeability (19% above norm) and a 78% in brand recognition (4 points above the norm).
- Budweiser “First Delivery,” featuring a Budweiser Clydesdale foal who tries to prove himself, scored 17% above norm in likeability with a 751 and 8 points above the norm (82%) in brand recognition.
- Doritos “Crash the Super Bowl: Abduction,” showing UFO trying to abduct a man’s bag of Doritos, tied with Budweiser in likeability with 751 or 17% above norm. On the brand recognition side the promo scored 19 points above norm (93%).
- Booking.com “Get Your Stay Ridiculously Right,” starring The Muppets as they book vacations, checked into a 739 likability score, which was 15% above norm. Brand recognition for the ad came in at 87% or 13 points above norm.
- Rocket Mortgage “Own the Dream,” taking on the American dream of home ownership, rounded out the top 5 with a 735 in likeability (15% above norm) and a 78% in brand recognition (4 points above norm).