FOX Takes The Fall Classic, Political Trends On TV

FOX Takes The Fall Classic, Political Trends On TV

This week's newsletter is sponsored by:

This Week On The Measure: 

  • World Series Wins For Fox
  • Lacking Ad-Free Awareness?
  • Olympics Send Q3 TV Ad Spend Soaring
  • Transparency Series Los Angeles
  • Bad Bunny’s Big Reach
  • Star Wars Demand Slows For Disney+
  • This Week’s Free Report: September Political Trends, from Inscape

World Series Wins For Fox

Two thrilling games between the Dodgers and the Yankees were enough to fuel the World Series to winning 1.80% of watch-time Oct. 21-27, according to Inscape. Fox also benefited, increasing watch-time SOV from 7.18% to 7.37% week-over-week. [READ MORE]


Lacking Ad-Free Awareness?

Younger viewers aren’t as aware of ad-free tiers for top streaming services, according to new research from MX8 Labs. While the overwhelming majority of 18-to-24 audiences know there are ad-free versions of services, you wonder if that’s as much of a priority for those viewers. [READ MORE]


Olympics Send Q3 TV Ad Spend Soaring

New iSpot data from Q3 shows how the Olympics helped fuel a spend uptick compared to 2023. Est. national linear TV ad spend climbed 12.52% YoY to $9.14 billion — though TV ad reach also dropped by 4.66% YoY for brands. [READ MORE]


In LA? Join iSpot in Santa Monica on Nov. 7

iSpot’s Transparency Series comes to Casa del Mar in Santa Monica on Nov. 7, with speakers from Roku, Jack in the Box and Ancestry. Join iSpot and leading industry marketers for an afternoon discussing unified measurement, TV creative, audiences and outcomes. [RSVP HERE]  


Bad Bunny’s Big Reach

A negative comment about Puerto Rico during Trump’s weekend rally reportedly drove Puerto Rican superstar rapper Bad Bunny to endorse Kamala Harris. Bad Bunny’s reach is huge on Instagram in particular, with 45.7 million followers and an “excellent” engagement rate, per CreatorIQ. [READ MORE]


Star Wars Demand Slows For Disney+

While The Mandalorian’s first season far surpassed the average show demand, returns haven’t been as great for the other Star Wars series on Disney+. Parrot Analytics data reveals a limited rise for many subsequent franchise titles. [READ MORE]


This Week’s Free Report: Inscape’s September Political Trends Report