Football Powers ESPN's Primetime Ad Attention
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This Week On The Measure:
- ESPN’s Primetime Ad Attention Gift
- Trump Win Fuels Fox News Social Video High-Water Marks
- LGBTQ+ Consumers And Pharma Trust
- Yellowstone Finale Fuels Watch-Time Surge
- Creator Engagement Balloons In 2024
- This Week’s Free Report, From TVREV: The Contextual Revolution: Five Companies Rewriting The Rules of CTV Advertising
ESPN’s Primetime Ad Attention Gift
iSpot data shows that ESPN has been No. 1 by primetime ad attention index (among the top 50 networks by ad reach) since Thanksgiving. The cable giant scored ad attention 28% higher than the norm in the timeframe, with football playing a major part in the success. [READ MORE]
Trump Win Fuels Fox News Social Video High-Water Marks
Due in part to Donald Trump’s November win, Fox News saw social video viewership surge last month. According to Tubular Labs, Fox News’ U.S. unique viewers across YouTube and Facebook climbed by 26% month-over-month, up to 44.6 million (and up 2.14x YoY). [READ MORE]
LGBTQ+ Consumers And Pharma Trust
A new survey from Revry and Nielsen reveals how the LGBTQ+ community feels about pharma ads. One of the key stats: 45% of Revry viewers agree that seeing members of the LGBTQ+ community featured in pharma ads would increase their trust in the brand. [READ MORE]
Yellowstone Finale Fuels Watch-Time Surge
The Yellowstone series finale and surrounding episode re-airs secured 0.96% of total TV minutes watched Dec. 9-15, according to Inscape — good for No. 3 overall behind just the NFL and college football. [READ MORE]
Creator Engagement Balloons In 2024
Recent data from CreatorIQ shows just how much the creator economy grew in 2024: 74% of surveyed organizations reported an increase in creator marketing investment YoY, while creator content engagement rose by 159% YoY. [READ MORE]
This Week’s Free Report, From TVREV: The Contextual Revolution: Five Companies Rewriting The Rules of CTV Advertising
