Football On A Budget: Top Reruns For NFL Audience Overlap

While live NFL games remain premium programming, there are also cheaper ways to reach large swathes of those avid viewers elsewhere. Data from iSpot's new NFL Advanced Audiences Report reveals some of the top reruns for avid (18+ hours of regular season viewing) NFL audiences in the offseason.

• Law & Order: SVU reruns on USA Network overlap nearly 41% with avid NFL viewing households (and again, at a much lower price-point for advertisers).
• HGTV fare like House Hunters and My Lottery Dream Home also provide significant overlap while reruns air for large portions of the day on that network throughout the NFL offseason.
• "Always-on" programming like these shows on others showcase TV's ability to reach large audiences or specific, targeted viewers wherever they may be – as long as advertisers understand where to look.