Food Network’s Audience Is Hungry For Insurance

A consumer insights report from Tubular Labs looks at the online habits of Food Network’s social audience. The data reveals how Food Network’s content brings audiences to insurance companies’ websites at higher rates, across the board. This is especially interesting when we compare Food Network’s social audience with that of Tastemade (a digital-first media company), and Food Ranger (an influencer and travel blogger).

• Those watching Food Network social content are 8.8x more likely to visit insurance brands’ websites, on average.
• Liberty Mutual and AllState see the highest amount of web traffic from Food Network’s audience, at 10.8x and 10.2x respectively