Following CTV's Ad Efficiency Curve
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This Week On The Measure:
- CTV Advertising’s Recipe For Efficiency
- Watch-Time Pop For NFL Playoffs
- Snacking On Streaming Ad Impressions
- Lively-Baldoni Battle Plays Out On TikTok
- Streaming Services Want More Global Content For Gen Z
- This Week’s Free Report: LG Ads + iSpot’s "The Efficiency Curve"
CTV Advertising’s Recipe For Efficiency
While linear TV may be the better advertising efficiency play early, CTV may be the better option long-term in some cases. Data from LG Ad Solutions and iSpot shines a light on how advertisers can maximize reach optimization with both linear and CTV. [READ MORE]
Watch-Time Pop For NFL Playoffs
The NFL Playoffs returned this past weekend to take over TVs once again. Saturday and Sunday’s five wildcard round games accounted for 8.79% of linear watch-time, according to data from Inscape. [READ MORE]
Snacking On Streaming Ad Impressions
Cheez-It and Whole Foods’ 365 tower over the snack competition — especially on streaming. TV ad impressions data from iSpot highlights how the two giants combine for nearly 25% of the category’s streaming reach. [READ MORE]
Lively-Baldoni Battle Plays Out On TikTok
Though the Lively-Baldoni battle has had consistent conversation since Dec. 21, it actually peaked on TikTok in the first three days, per Tubular Labs. The data shows how the escalating PR battle has limited returns vs. the initial stories. [READ MORE]
Streaming Services Want More Global Content For Gen Z
Parrot Analytics data shows that anime and manga adaptations travel well on streaming — especially among Gen Z audiences. And in Q2 2024, 70% of the audience for Japanese shows was 30 or younger. [READ MORE]
This Week’s Free Report: The Efficiency Curve, from LG Ad Solutions + iSpot
