FitFix Scores For 18-24 Year-Old Viewers

Popular creators like Dylan Anderson and MrBeast have millions of unique viewers across YouTube and Facebook among 18-24 year-olds in the U.S. But alongside those names was a relative newcomer in June 2023: FitFix.

• From May to June, FitFix – an account that posts shorts of fitness and athletic videos – saw its unique viewers grow by 208%, to 14.1 million, according to data from Tubular Labs.
• The account had the most unique viewers of any creator among 18-24 year-old male viewers in the U.S. Interestingly though, 65% of its unique viewers are outside that 18-24 range.