Finding NFL Viewers For Cheaper In Offseason
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This Week On The Measure:
- What Are NFL Audiences Watching In Offseason?
- Weather Channel Storms Onto Most-Watched List
- Podcasts Push For Video Validation, Too
- Creator Marketing Momentum Soars
- TV Season Shrinkage Speeds Up For Networks
- This Week’s Free Report: The State of Creator Marketing Report: Trends and Trajectory 2024-2025, from CreatorIQ
What Are NFL Audiences Watching In Offseason?
Not every brand has the budget to reach audiences during NFL games. So what are those avid viewers watching in the offseason? iSpot’s new report shares some of the top programming options by overlap percentage with avid NFL audiences. [READ MORE]
Weather Channel Storms Onto Most-Watched List
Hurricane season has already brought multiple dangerous storms, and has audiences tuning into The Weather Channel for more info. Inscape data has TWC climbing to No. 7 by TV watch-time Oct. 7-13, while TWC’s America’s Morning Headquarters was No. 8 among all programs. [READ MORE]
Podcasts Push For Video Validation, Too
Tubular Labs data shows how various successful podcasts/podcasters like Kill Tony and Joe Rogan generated hundreds of millions of views (and additional monetization opportunities) via social video in September. [READ MORE]
Creator Marketing Momentum Soars
CreatorIQ’s latest report reveals that 74% of surveyed organizations are increasing investment in creator marketing year-over-year. That’s up from 55% in 2023, and is the most significant jump since CreatorIQ first conducted the study in 2020. [READ MORE]
TV Season Shrinkage Speeds Up For Networks
Parrot Analytics data reveals that from 2020 to July 2024, the average season for U.S. network shows has declined by 33.3%. Work stoppages factored in, but the trend still highlights a hastening pace for industry changes around consumption, production and distribution. [READ MORE]
This Week’s Free Report: CreatorIQ’s The State of Creator Marketing Report: Trends and Trajectory 2024-2025
