Females Flock To Fox News
The cable network saw U.S. female viewers grow by 31% month-over-month.
While traditional TV news creators saw October’s unique viewers on social video rise across the board pre-election, Fox News was one of several to make bigger gains, especially among women. According to Tubular Labs data Audience Ratings data:
- The cable network saw unique U.S. female viewers (across Facebook and YouTube) grow by 31% month-over-month, to its highest total in the last year.
- Watch-time among those same U.S. women also climbed by an impressive 47%, as Fox News surged past peers by that metric, to 282.8 minutes watched.
- The most-watched Fox News video of the month was a one-on-one interview between Bret Baier and Vice President Kamala Harris, netting 6.5 million views. Fox News uploaded over 1.7K videos across YouTube and Facebook on the month in the stretch run to the election.
