Exclusive Video: iSpot Founder on Identity and Where TV Measurement Is Headed

It’s no secret that brands have a tough task accurately measuring all of their video investments across platforms to understand if their investments are paying off and, in the end, driving sales.

Being able to measure audiences consistently across linear, streaming, and social and digital video, in a deduplicated manner, is not easy and also requires cutting-edge methodologies that aren’t stuck in a legacy mindset. It means doing identity, big data and measurement right, in order to bring different platforms together in a manner that gives brands a competitive edge.

iSpot’s next-gen methodology does that and, better still, is now certified by the U.S. Joint Industry Committee. In fact, this marks the first time a currency provider has been deemed transactable by the JIC across all currency classifications it evaluated, including personified demos. The news is a big moment for the industry and signals continued progress and momentum toward bringing more optionality of modern measurement solutions to market. 

The Measure caught up with Sean at a recent JIC event organized by CIMM and OpenAP.