EXCLUSIVE: Consumers Are Tariffied
This Week On The Measure:
- Survey: Are Consumers Worried About Tariffs?
- How Nets Take Home NBA Title (On TikTok)
- Restaurant Data: Serving The Right Incentives For Sign-Ups
- Global Article Engagement Time Declines In Q1 2025
- Wingstop Flies To Top Of Most-Seen NBA Brands List
- This Week’s Free Report: 2025 Consumer Insights Report For Restaurants, From Wunderkind
Survey: Are Consumers Worried About Tariffs?
We wanted to know what people know about tariffs, and how they think they will or won't impact their lives. So, we partnered with MX8 Labs on an exclusive survey taken over the last four days. [READ THE EXCLUSIVE RESULTS HERE]
Brooklyn Nets Win NBA (TikTok) Title
The Nets may not have tallied many wins on the court this season, but they were still TikTok’s most prolific NBA team, as data from Tubular Labs highlights. Brooklyn earned 340 million TikTok views during the regular season while leaning into memes and fun fan engagement. [READ MORE]
Restaurant Data: Serving The Right Incentives For Sign-Ups
Restaurants need to know what appeals most to potential diners, and that can change depending on their age. New Wunderkind research reveals how discounts can drive boomer email and text subscription sign-ups, but loyalty programs work better for Millennials. [READ MORE]
Global Article Engagement Time Declines In Q1 2025
Average article engagement time declined in Q1 2025, though not in every geographic area. Chartbeat data notes that regions including North America (up 1.1 seconds vs. Q4 2024) climbed — at least in part due to the tumultuous early-year U.S. news cycle. [READ MORE]
Wingstop Flies To Top Of Most-Seen NBA Brands List
Wingstop was all-in on NBA games this season, growing TV ad impressions by 31% YoY during live action, according to iSpot data. The brand scored more attention in the process too, with its ads during NBA games earning 37% higher attention than the norm. [READ MORE]
This Week’s Free Report: Wunderkind’s 2025 Consumer Insights Report For Restaurants
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