Every Second Counts In Sports Advertising
This week On The Measure:
- Spot-Level Measurement For Sports Ads
- Debate Coverage Nets TV Watch-Time Win
- Seniors Set On More MSNBC Social Video Viewing
- AI Creators Set Course For Marketing’s Future
- Yellowstone Checks Every Streaming Box
- This Week’s Free Report (From iSpot): The Case for Precision in Modern Sports Measurement
Spot-Level Measurement For Sports Ads
In its latest study, iSpot found that six of the 15 most active advertisers across NFL, NBA and MLB games saw meaningful impressions under-delivery at the spot level when compared to average commercial-minute audience results. [READ MORE]
Debate Coverage Nets TV Watch-Time Win
The first debate between Joe Biden and Donald Trump was a cross-network winner for watch-time. Inscape data shows the event was the top program by minutes watched from June 24-30, snagging a lead away from the Olympic Trials. [READ MORE]
Seniors Set On More MSNBC Social Video Viewing
U.S. audiences over 55 tuned into more MSNBC social video content (on Facebook and YouTube) in May than content from any other creator. It was 1.8x more than Fox News, 2.1x more than NBC News and 4.1x more than CNN, according to Tubular Labs data. [READ MORE]
AI Creators Set Course For Marketing’s Future
A new report from CreatorIQ reveals some of the top-performing AI creator collaborations of the last year based on Earned Media Value (EMV) — including Aitana Lopez, shown here, who has “partnered” with brands including Olaplex, Victoria’s Secret and Balenciaga. [READ MORE]
Yellowstone Checks Every Streaming Box
Parrot Analytics’ Pulse Metrics shows that Yellowstone remains a streaming superstar, scoring “exceptional” marks across key performance qualifiers such as demand, momentum, travelability, longevity, franchisability and reach. [READ MORE]
This Week’s Free Report: Every Second Counts — The Case for Precision in Modern Sports Measurement
