Entertainment News Giants Grow Video Audience

Entertainment Tonight and Access Hollywood have long been titans of entertainment news, but are finding new growth on social video, according to Tubular Labs. 

• Audience Ratings data shows that since October 2023, Entertainment Tonight has seen unique U.S. viewers across YouTube and Facebook climb by nearly 41%, while Access Hollywood's "Access" page has grown by 269% in the same stretch – indicating an appetite for entertainment-focused news.
• There’s more room for the two audiences to expand into one others’ footprints, too. Over the last six months, Entertainment Tonight and Access social video audiences overlapped by just 16%.
• Access, in particular, has fueled its rise with a heavier focus on Facebook year-over-year. The channel increased Facebook uploads by 71% this October vs. last, and that platform’s where they leaned more heavily into shorts/reels content.