Endeavor Wants The Sports Entertainment Content Title Belt
In an environment full of sports entertainment behemoths, you would’ve been forgiven for forgetting about Endeavor – until this week, of course.
The company will merge the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) into a new sports entertainment company. And with that, Endeavor basically has a stranglehold on fighting content in the U.S. and abroad. Sure, there are competitors. But none have the brand recognition or the history or tradition of the UFC and WWE. And as shown below, few sports properties are able to hold a candle to this combined venture.
Data from Tubular Labs shows both entities were among the top 10 sports media creators (sports-related accounts owned by media companies) with U.S. audiences in February. WWE was No. 3 with 399 million minutes watched across YouTube and Facebook, while UFC was No. 7 at 173 million. The high marks are nothing new either, as the last year of data reveals.
