Dunking All Over TV

An NBA season full of unexpected twists and turns delivered significantly more ad reach year-over-year. A recent report from iSpot shows that regular season household TV ad impressions jumped 6.7% year-over-year, while playoff games (including the NBA Finals) rose by more than 15%. NBA games were also TV’s top program by impression deliveries in primetime during this year’s playoffs.

iSpot data also reveal how much LeBron James and the Los Angeles Lakers score for advertisers. The Lakers played in four of the top six national regular season games by household TV ad impressions delivered.