Dude Perfect Gets Steph Curry Bump

Trick-shot content aficionados Dude Perfect have been around for years and possess global name recognition. Yet, a celebrity guest star can still provide a welcome bump for video audiences, according to recent Tubular Labs Audience Ratings data. 

• Dude Perfect increased their unique viewers across YouTube and Facebook by 74% month-over-month, to 16.5 million (No. 10 among all domestic sports creators). The jump was also a return to form for Dude Perfect, as the 16.5 million-viewer reach was near their top figure over the last year (17.1 million in June).
• While there’s more to it than “just” a celebrity in November, Dude Perfect did successfully leverage an appearance with Steph Curry into greater video reach. Steph Curry appeared in three of the channel’s top eight videos for November, including Dude Perfect vs. Steph Curry (11.6 million views).
• By not relying on a single video, and instead creating residual content out of the appearance, Dude Perfect not only reached some of Curry’s significant audience the first time around, but also double (and triple) back to show Curry, Golden State Warriors and general NBA fans that they could be counted on for relevant content to their interests.