Dodge Retakes the Lead for Most-Seen Auto Ad
Yet once again, Subaru is the brand with the highest total combined TV ad impressions in iSpot.tv's top-five ranking.
From April 17-23, a Dodge commercial for its new Hornet model generated 191.6 million national TV ad impressions, putting it at the top of iSpot.tv's most-seen auto ads chart. Subaru, meanwhile, remains the most-seen brand in the ranking for the third week in a row: It's been increasing investment in "Dog Tested: Soccer Practice," spotlighting the Ascent, and "Crash Safety," which highlights the evolution of safety features in the Forester model.
- Combined, the Subaru ads had over 359 million national TV ad impressions.
- Ram Trucks takes third place with a spot that racked up 185.6 million national TV ad impressions. According to iSpot's Creative Assessment, 15% of surveyed viewers considered the music, a song by country singer Lainey Wilson, the single best thing about the ad.
- Chevrolet's "Big Life" took fifth place (171.7 million TV ad impressions) and was the only spot on the ranking that aired during NHL games.