Do TV Audiences Need Local Flavor?

Oct 25, 2023 • 1 min read

Audiences are torn about whether they need local broadcast stations to feel sufficiently informed, as TVREV’s report, Local TV: Perils & Promise In the Age of Streaming, notes.

According to the report, 35% of respondents (all over 25 years old) stated they would feel sufficiently informed by other sources if their local broadcast stations shut down.
But 27% felt they wouldn't be – meanwhile, 38% said they were unsure – which creates some uncertainty around how vital local broadcast is seen in today's sea of information.
Being okay with moving on from local broadcast seems correlated in part to age. The report also found that over 40% of audiences 25-to-54 would be fine with local broadcast going away, while less than 30% of respondents 55 and older felt the same way.