Disney+ Snags Share of Voice Win for Super Bowl
Disney+'s spot generated 1,900 mentions across social media, putting it in first place for share of voice for brands that advertised during the Big Game.
For its Super Bowl LVII ad, Disney+ aired a spot celebrating its 100th anniversary, featuring scenes from its most iconic titles, behind-the-scenes footage, fan content and more. According to CreatorIQ, it generated 1,900 mentions across social media, putting it in first place for share of voice for brands that advertised during the Big Game.
- Dunkin’ was in second place for share of voice, with 1,500 brand mentions generated by its spot featuring celeb couple Ben Affleck and Jennifer Lopez.
You can download CreatorIQ’s full Super Bowl report here.