Discount Codes Most Likely to Inspire Purchases

Marketers traditionally employ a variety of offer types to inspire consumers toward direct purchases via their websites or apps, but some are more enticing than others. According to Wunderkind’s 2024 Consumer Insights Report, discount codes are the most likely to persuade, as cited by 54% of surveyed consumers. 

• Other financial incentives are popular, including price drop offers on a single item viewed (49%), loyalty program offers (36%) and general brand sales (26%). 
• Stock-related offers aren’t quite as compelling: Back-in-stock notifications were cited by 22% of consumers, with low stock warnings at 13%. 
• Other offers ranked by persuasion include new items that are similar to what was previously previously (19%) and abandoned cart reminders (14%).