Daytime TV Spotlight: Top Programs
These shows had the highest share of daytime TV ad impressions, per iSpot.
What comes to your mind when you think daytime TV? Is it the long-running game shows or all the drama and intrigue of soap operas? iSpot's recent report dives into the data for this daypart to reveal current trends, including the top programs by share of daytime TV ad impressions.
Come on down, The Price Is Right, because you are leading the pack! The daytime stalwart captured a 3.53% share of daytime TV ad impressions from Labor Day 2022 through Memorial Day 2023. A few additional insights:
- The Young and the Restless takes second place with 2.84% impressions SOV, while The View was third (2.56% SOV).
- Let's Make A Deal delivered over 11% more household TV ad impressions year-over-year during daytime despite just 16.5 more minutes of advertising during the program.
- Top program genres by share of daytime TV ad impressions include drama & action (13.04% SOV), talk (10.68%) and reality (10.01%).
The report also includes a look at top networks and show genres, year-over-year daytime advertiser trends and more. Download it here.
